Our focus

Improving Lives 2025

Our Improving Lives strategy outlines how we will continue to live our values and realise our vision from now until 2025 and beyond, ensuring that what we deliver is part of our integrated offer and accessible to all. 

Our strong social mission and reputation as a trusted partner will put us in an excellent position to make an even bigger contribution to solving the housing and social care crises in the areas where we operate. We will be commercially minded but retain our social purpose.


Based on what we know about our customers as well as the external challenges we face, we will focus our strengths and our resources into two clear areas:

These two areas will inform everything we do, providing a common theme and guiding principles for how we improve the lives of our customers and our colleagues. 

This will enable us to achieve even more, both as a high-performing organisation and in partnership with others, to enhance the high-quality housing and high-quality services we already provide. 

We will offer a more integrated housing and care and support offer and focus our efforts in the communities and on the issues that we can have most impact upon.

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