How Longhurst Group is helping to tackle the housing crisis

Longhurst Group is proud to have worked with the Chartered Institute of Housing (CIH) and ITN Productions on ‘Solving the Housing Crisis’; a film that explores the issues around the housing crisis and features the organisations, people and communities that are tackling the problem.

As well as being part of a 20-minute film that displays the great work being done by housing associations and other organisations across the sector, we worked with ITN Productions to tell our story.

Our film shows how Longhurst Group is helping to tackle the housing crisis by developing more homes, showing commitment to our communities, providing quality care and support and improving the lives of our customers.

Speaking in the video, Terrie Alafat, Chief Executive for the CIH, said: “I think it’s worth recognising just how big a challenge we have now in this country in terms of housing and that challenge is having a personal effect on so many people’s lives.

“Young people can’t get on the housing ladder, people living in the private rented sector are having to put up with sub-standard housing, we know people are on waiting lists for social housing, and, of course, the worst manifestation is rough sleeping and people being forced onto the streets.

“There’s no doubt that Housing Associations have a vital role in helping us solve this crisis.”

Longhurst Group Chief Executive, Julie Doyle, added: “It’s really important that we play our part in solving the housing crisis.

“We’ve got really ambitious, but realistic development programmes and I have every confidence that we will provide thousands of new homes over the next few years.

“But of course, it’s much more important than just providing homes for people; it’s about providing the support, it’s about providing the care and doing everything that we can as an organisation to improve people’s lives.”

To watch the full-length programme, visit the CIH's website.